SEOPXLSEOPXL
All articles
SEO Basics · 5 min read

How to write a meta description that converts

CTR isn't a ranking factor, except when it is. Here's a 140-char formula.

How to write a meta description that converts

CTR isn't a ranking factor, except when it is. Here's a 140-char formula.

Why this matters

A full deep-dive coming soon — for now, the core takeaways:

  • Audit your site first (use our free 43-point audit)
  • Fix critical-severity issues before chasing keywords
  • Pair on-page fixes with proportionate backlinks

What to do this week

  1. Run a baseline audit
  2. Patch the 3 highest-severity issues
  3. Set a 30-day review cadence

— Team SEOPXL

Want us to do this for you?

Get a free 43-point audit, then pick the package that fits.

Run free audit →